Marifra Cosmetics introduces Elixir Noir, the first product from Marifra Lab+, the new brand born from the company’s expertise in cosmetic formulation and manufacturing.
Marifra Lab+ takes this know-how in a new direction: an own-brand collection with a distinct identity and a clear vision of cosmetic product development, where performance, formulation research and attention to the user experience come together in a single concept.
This new journey begins with the product that best represents Marifra Cosmetics’ expertise in eye make-up: mascara.
Elixir Noir. The perfect lash architect
Elixir Noir is built around a simple idea: allowing you to create the desired result, coat after coat.
Its intense black pigmentation instantly defines the eyes, while the buildable texture makes it possible to move from a more defined look to progressively bolder volume, without weighing lashes down.
The result is a formula designed to adapt to different looks while keeping lashes defined, separated and lightweight.
Performance is complemented by two other key elements at the heart of the product’s development: wear designed to help minimise smudging and fallout throughout the day, and easy removal with a regular eye make-up remover, without the need for intensive rubbing around the eye area.
A 100% vegan formula
Elixir Noir features a 100% vegan formula enriched with five selected cosmetic ingredients: Biotin, Plant-Based Keratin, Castor Oil, Spirulina and Vitamin E.
A formulation choice designed to complement make-up performance with particular attention to the look and feel of the lashes.
Biotin
Also known in the beauty world as a beauty vitamin, Biotin is valued for its ability to help lashes look fuller, healthier and well-groomed.
As part of the Elixir Noir formula, it complements the purely aesthetic performance of the mascara with an ingredient traditionally associated with the care of lash appearance.
Plant-Based Keratin
Plant-Based Keratin is a botanical protein valued in cosmetics for its ability to provide softness and elasticity.
It also helps give lashes a visibly fuller and more voluminous appearance, particularly relevant in a formula designed to progressively build definition and volume.
Castor Oil
One of the best-known ingredients in botanical beauty, Castor Oil is traditionally valued for its conditioning and emollient properties.
It helps give lashes softness and shine, while contributing to a visibly fuller, more nourished appearance.
Its presence complements the formula’s performance with a feeling of comfort during everyday use.
Spirulina
Spirulina is a nutrient-rich botanical extract traditionally associated in cosmetics with lashes that look softer, more flexible and naturally radiant.
Within Elixir Noir, it contributes to the formula’s cosmetic care dimension, working alongside the other selected ingredients to help keep lashes looking well-groomed even within a high-performance make-up product.
Vitamin E
Known for its antioxidant and conditioning properties, Vitamin E is widely used in cosmetics and is traditionally associated with a softer, shinier and well-groomed appearance.
It completes the selection of ingredients in Elixir Noir, contributing to the balance between aesthetic performance, comfort and cosmetic care.
One mascara, multiple results
Elixir Noir has been developed to deliver buildable performance.
A first application provides definition and intensity, while additional coats allow volume to be progressively built.
This versatility is at the heart of the concept “The perfect lash architect”: the final result is not predetermined, but can be built according to the desired look.
The formula and applicator work together to distribute the product and support this buildable effect, from defining individual lashes to creating a more intense result.
100% Made in Italy
Elixir Noir is 100% Made in Italy.
From formulation development to manufacturing, the product is rooted in Marifra Cosmetics’ know-how and in the expertise the company has developed over the years in eye make-up.
With Marifra Lab+, this experience becomes the foundation of a new own-brand collection: finished products that transform research, formulation and vision into a distinct brand identity.
Where to find Elixir Noir
The launch of Elixir Noir also marks the beginning of the Marifra Lab+ distribution journey.
The product cannot be purchased directly through the Marifra Cosmetics website, but will be distributed through selected retailers in Italy and international markets.
The dedicated Elixir Noir page brings together all the information about the product, its formula and its key features.